|
Screening
Gender is a co-production of NOS/Netherlands,
NRK/Norway, SVT/Sweden, YLE/Finland, DR/Denmark
and ZDF/Germany, with financial support from the
European Commission's Fourth Community Action
Programme on Equal Opportunities for Women and
Men. NOS was responsible for coordination of the
CD-rom version of Screening Gender. The training
kit has been produced within a three-year project
Promoting Good Practice in Gender Portrayal in
Television, 1997 - 2000.
Studies
have shown that images of men and women seen on
television are more stereotyped than real. Based
on the conviction that non-stereotypical gender
representation is a vital element in quality programming,
this project selected programme examples to illustrate
common patterns in gender portrayal. The material
also demonstrates alternative approaches to programme
production. The kit is primarily aimed at media
professionals for use in training, as well as
in programme development and evaluation.
For
more information about the project, as well as
to order a copy of the CD-rom, click
here.
Back to Research index
|