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April 2003
Ammu Joseph

The world's media, which besieged the New York headquarters of the United Nations in March 2003, hungry for news from the beleaguered Security Council on the proposed war on Iraq, paid little attention to the fact that a document meant to provide a boost to the participation and access of women to the media, as well as information and communications technologies (ICTs), was being discussed elsewhere in the building during that period.

The "agreed conclusions" on the subject were ultimately adopted by the UN Commission on the Status of Women (CSW) on 14 March 2003, the last day of its 47th session, after two weeks of deliberations and negotiations. The document is expected to provide direction for policy and action at the national and international levels to promote the use of media and ICTs for the advancement and empowerment of women.

Interestingly, the session was unusually and dramatically suspended later that evening because no consensus could be reached on the final document relating to the second theme under consideration by the CSW this year: violence against women. But that, too, went largely unnoticed by the war-obsessed media.

Given the fact that this was the first time the Commission was focusing attention on ICTs and that there is currently considerable international interest in the World Summit on the Information Society (Geneva 2003 and Tunis 2005), it was perhaps inevitable that ICTs should have overtaken, even taken over, the media in various CSW-related documents, including the agreed conclusions. However, it is still regrettable. Fifteen of the 24 actions recommended by the Commission do mention the media, but the document is weaker than it would have been if the media had not been arbitrarily clubbed with ICTs in most instances.

Thanks to the neglect of "traditional" media in all the excitement about the "new" media during the CSW session, the final document does not reflect the fresh thinking on issues of gender and the media across the world, which was evident in the process leading up to the meeting.

The media and ICT-related process included an online discussion over a four-week period in August-September 2002 and two expert group meetings (EGMs) convened by the UN Division for the Advancement of Women (DAW) in collaboration with other UN entities in November 2002. While one EGM, held in Beirut, focused on the "participation and access of women to the media, and the impact of media on and its use as an instrument for the advancement and empowerment of women," the other, which took place in Seoul, concentrated on "information and communication technologies and their impact on and use as an instrument for the advancement and empowerment of women." The reports of the two EGMs are supposed to have formed the basis of the UN Secretary General's report to the Commission on the theme of women and the media and ICTs. The first day of the CSW session, which began on 3 March, featured a panel discussion during which speakers highlighted key issues relating to the theme, including those contained in the EGM reports.

Many of the points made in the report of the EGM on women and the media are missing in the final document. For instance, it does not adequately address the increasingly complex environment in which the media now operate, in the wake of the recent and ongoing transformation of global media systems, especially in terms of ownership, financing and control, not to mention the impact of globalization. The Beirut EGM had pointed out that issues relating to gender and the media had to be viewed and understood in this context if they were to be effectively tackled.

Similarly, the CSW document does not sufficiently reflect EGM recommendations on policies as enabling frameworks. One result of this is that it does not adequately address issues such as women's right to information and communication, the relevance and role of public service media, the need for both independence and accountability in the media, and so on. Nor does the document deal with a number of EGM recommendations on women's access to employment and decision-making, including the importance of ensuring the access and participation of women who are variously disadvantaged (by race/ethnicity/caste, religion, health/ability, etc.). In addition, the document fails to reflect the new thinking and strategies outlined in the EGM report that could be used to improve the situation with regard to representation, portrayal and other content-related issues.

The report of the Beirut EGM clearly highlighted the need for action is to tackle the continuing under-representation of women in both media professions and content, and their misrepresentation in the latter. The fact that content remains a problem even in the new millennium was underscored by the results of new research presented at a side-event that took place during the CSW session.

One of the many interesting findings of the Southern African Gender and Media Baseline Study, the regional report of which was launched at the event, was that women's views and voices continue to be grossly under-represented in the media. For instance, the multi-country study found that women constitute 17 per cent of known news sources (which is close to the global figure of 18 per cent revealed by the Global Media Monitoring Project in 2000), even though they constitute 52 per cent of the population in the region. The study, spearheaded by Gender Links and the Media Institute of Southern Africa, examined news coverage in a range of media across 12 countries of the region over a one-month period (September 2002). The survey included both print and electronic media in the private, public and community sectors, covered 36 per cent of the media in southern Africa, and involved both quantitative and qualitative analysis.

The neglect of some of these media-specific matters is clearly due to the fact that the media seem to have been tagged on to ICTs, without much thought, throughout the discussions leading up to the final document. While the media and ICTs are clearly related, there are obviously some issues that are more relevant and critical to one or the other. Those that relate specifically to the media in the new millennium could perhaps have been more seriously and constructively addressed by the CSW.

Nevertheless, a number of actions contained in the agreed conclusions of the 47th session of the CSW may well help address the remaining hurdles in the way of women's access to and participation in the media and ICTs. They also highlight the need to ensure that the media, information and communication promote women's equality and human rights, including their right to freedom of expression and to information. 

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Tuesday, 07 January 2014 17:35

A feminist analysis of media conglomeration : 2004

Written by

by Carolyn M. Byerly
Presented at Network of Women in Media, India
Bandra, India, 13 January, 2004

[Note: This presentation is excerpted from my chapter "Women and Media Concentration, " in R. R. Rush, E. C. Oukrup, and P. J. Creedon (Eds.), Seeking Equity for Women in Journalism and Mass Communication: A 30-Year Update, Lawrence Erlbaum Associates (in press).]

Commercial news has been the locus of feminist interest for nearly two centuries, owing to its recognized ability to circulate information and ideas on current issues to a mass public and to establish agendas for debate and public policy. However, large commercial news companies today are more or less inseparable from entertainment, educational and other media enterprises, which since the mid 1980s have merged into six huge multinational media conglomerates —AOL Time Warner, Disney, Viacom, News Corporation, Bertelsmann, and Vivendi, the first three of which are headquartered in the United States. These corporations own the majority of newspapers; network and cable television and radio stations; both conventional and cellular telephone companies; and Internet news sites. Both United Nations and civic groups recognize these conglomerates as the backbone of today's capitalist global economy, both in terms of the massive resources they command and the essential functions they perform. Media conglomerates have also been increasingly influential in economic, political and cultural forums that constitute the public sphere.

Media conglomeration today, which has no shortage of critiques, lacks a feminist analysis, even though gender is a deeply imbedded aspect of the phenomenon. Sociologist Saskia Sassen (1998), who has expanded critiques of globalization by factoring in gender, has charged feminist scholars like myself with the task of making women's role in global economics more visible. Gender is deeply fixed in all things associated with globalization, which refers to the process by which national economic systems are restructuring into an integrated whole with a few nations at the center of control and the recognized beneficiaries. The globalization process has been characterized by an international division of labor, quick transfer of capital through computerization, the privatization of many publicly held services and functions, and the concentration of ownership in manufacturing, banking and all other major industries.

Canadian communications scholar Michèle Martin (2002) reasons that media systems today serve as the instruments through which modern capitalism both produces and reproduces wealth, with the owners of those systems having greater control and access to revenues than ever before (p. 53). Locating in this process requires that we consider how women figure into both macro-level and micro-level realms of media conglomerates. The macro-level is associated with relations of power between men and women in the industries, in terms of investment, executive-level decision-making and employment. The micro-level is associated with media content, particularly the representation of women as subjects and coverage of issues relevant to women's lives.

Of course, the concentration of ownership in the news media is not entirely new, either globally or within the U.S., where half of today's giant media conglomerates —AOL Time Warner, Disney and Viacom —are headquartered. In the late nineteenth century, the global market for news was controlled by a media cartel formed by three European news agencies that had agreed in writing which markets each would control (Siochrú & Girard, 2002, p. 29). In the U.S., chain ownership in newspapers had made its appearance by 1900, and by the 1940s, cross-media ownership was common, with about a fourth of the broadcast outlets (then radio) owned by newspapers in the same market (Compaine & Gomery, 2000: 7, 46). But federal regulation in media ownership, monitored by the Federal Communications Commission , prevented major movement toward monopoly ownership until the 1980s, when strongly pro-corporate President Ronald Reagan, a Republican, took office. Under Reagan, both congressional legislation and administrative policy unleashed an era of deregulation, thereby encouraging the rapid concentration of ownership in U.S.-based businesses and industries of all kinds. Major news corporations (including newspapers, magazines and broadcast industries) had dwindled from 53 in the mid 1970s to 29 in the mid 1980s, under President Reagan (Bagdikian, 1987, pp. 3-5). But support for deregulation and conglomeration were by no means associated with Republican administrations alone. In 1996, under Democratic President Bill Clinton, Congress passed and the president signed the Telecommunications Act of 1996. This legislation, which received almost no media coverage or debate before its enactment, unleashed a rapid process of mergers and acquisitions among media enterprises that resulted in the emergence of six major players on the global stage by the end of the 1990s (Herman & McChesney, 1997).

The news scene had become a vastly different landscape by then, as traditional print and broadcast technologies became integrated with computer-driven technologies. Today, nearly all major newspapers, radio and television networks, both in the US and elsewhere, also have websites that are updated at least once daily, making their information available in multiple venues and formats. In addition, many profit and not-for-profit organizations have launched their own electronic news services, vastly increasing the range of perspectives available to users of computer technology. Nevertheless, Internet information lacks the pervasiveness of broadcast media, or even newspapers and magazines, which circulate within visual range the world over daily.

It's important to emphasize the economic dimension of the situation, including the beneficiaries. Using data from the 1997 Fortune 1000 list, Compaine and Gomery point out that only the pharmaceutical industry's median profit margin of 16.1 percent was higher than the newspaper industry's own at 11.4 percent. Both of these industries had substantially higher revenues than the overall median profit margin of 5.5 percent, among all corporations (Compaine & Gomery, 2000, pp. 4-5). These researchers found that revenues across media industries between 1986 and 1997 nearly tripled, while the U.S. economy as a whole only doubled (p. 564). In other words, the biggest players in U.S. media industries made enormous profits over a relatively short amount of time.

United Nations' data for the same period indicate that global communications industries generated profits of $2 trillion in the 1986-96 decade, more than doubling the $745 billion they had earned in the decade before (World Investment Report, 1996). These industries form the centerpiece of the global political economy, both in terms of the infrastructure they provide and the information they transmit. For this reason, we must give careful scrutiny to the deeper questions of why the concentration of media ownership and the nature of content carried by news and other media matter to women.

Women have had little involvement in either bringing these events about or in benefiting from them. A study published by the Annenberg Public Policy Center (2002) titled No Room at the Top? found that across telecommunications and electronic commerce (e-comm) industries, women make up only 13 percent of the top executives, and only 9% of boards of directors. Women, the report said, make up only 26 percent of local TV news directors, 17 percent of local TV general managers, and only 13 percent of the general managers at radio station. Byerly's (2001) analysis of the big six media corporations revealed only seven females on boards and seven females in chief executive office positions —a total of 14 at the top (See Fig. 1).

It would be a gross understatement to say that men have almost total control of the media industries. This essential fact of gender relations in the business world in general and the media world in particular represents an enduring rather than new pattern and one of considerable urgency for a number of reasons. One is that more wealth than at any time in history has been consolidated into the hands of relatively few men, and nearly all of those men are in the already most powerful nations of the North. Another is that currently the media industries have an extensive network throughout the world, giving them access to vast markets and audiences in rural and urban areas of both developing and industrialized nations. Men's power to influence, thus, runs unfettered through the structures of economic, political and cultural systems. Conversely, there is little evidence that women have either the resources or legal strategies to enter into the industries in sufficient numbers to influence policy or production, in the interest of women, except on a limited basis.

Company andNational Headquarters
Females on Boards of Directors
Female Chief Executives
AOL-Time Warner (US)
1
1
Walt Disney (US)
2
1
Viacom (US)
2
2
News Corporation (Australia)
1
1
Vivendi Universal (France)
1
2
Bertelsmann (Germany)
0
0

Fig. 1. Female representation on boards of directors and in chief executive positions of the six largest media corporations. (Byerly 2001)

The international scene is similarly bleak. Gallagher's (1995) cross-cultural analysis of female professionals in media fields found that women reached 50 percent in only two nations, Estonia and Lithuania. In the rest, women seemed to fare best in radio and television overall, but most were employed either part-time or in temporary positions, Gallagher found. The higher paid technical jobs are almost exclusively men's. In the US, where women have enjoyed substantial movement into the middle and lower echelons of the corporate world in the last few decades, their role in media is shrinking. A recent study by the American Society of Newspaper Editors found that the percentage of women in newspaper reporting and editing positions is only around 37 percent and that is slightly lower than in earlier years (quoted in Lauer, 2002). Women account for only 24 percent of television news directors and 20 percent of radio news directors, according to the 2001 Women and Minorities Survey conducted by the US-based Radio-Television News Directors Association and Foundation (quoted in Lauer, 2002).

Especially invisible in examinations of women in news and other media industries are women employed in the telecommunication fields that complement or otherwise enable news industries to exist. A 1995 study by the Institute for Women's Policy Research, Washington DC, reported that the number of women has surpassed men in telecommunications employment, where unionization has helped them obtain salaries more than twice that of women in other areas of the service sector, both in rank and file jobs and supervisory posts (quoted in Byerly, 2001 Winter, p. 66). The same cannot be said about the poorly paid women who work in high tech factories making computer components for equipment essential to news professionals and others at the middle and top. The labor of these workers, whose work is often performed in sweatshops located in developing nations is what Sassen (1998) calls devalorized (i.e., underpaid and undervalued) though essential. By contrast, those who do little of the production but who surpervise or control the decision-making and utilization of capital in telecommunications are overvalorized, Sassen says. The result, of course, is a class system on a world scale that is decidedly male in its hierarchy, in spite of a modern global women's movement that has lasted three decades. (For a longer useful theoretical discussion, see Sassen, 1998, pp. 86-89).

At the micro-level, recent research shows that not only have women reporters, editors and news producers been scarce in print and broadcast industries, but so have women's voices and issues in these channels. On American television, women represented only 11 percent of all guests appearing on Sunday political TV talk shows, for instance, in the first six months of 2001, and when they did appear, they got 10 percent less airtime (News Shows Leave Women's Voices Out, 2002, p. 4). The situation worsened considerably after the attacks on the World Trade Center and Pentagon, on September 11, 2001, when female presence plummeted to near-total absence on both TV screens and in newspapers. Commenting for The Guardian, Madeleine Bunting (2001) observed that women had been "wiped off many newspaper pages and television screens, at a time when women had much to say about events that affected them deeply." She said, "The people handling this crisis are men. It is men who perpetrated this violence and men who organize the response. The power structure is exposed at such times, as the token women slide into the background, leaving war to men." (Bunting, 2001, n.p.).

Serious news of all kinds marginalizes women, even when it has an obvious gender connection. For example, in analyzing world news coverage of the 50th anniversary of the Universal Declaration of Human Rights, which occurred on December 10, 1998, Byerly (2002) found only 12 stories (4%) out of more than 300 in English and Spanish, circulating on world news wires, had a paragraph or more specifically about human rights as they relate to women. Nagrath (2001, Winter) examined three English-language newspapers in India over a six-week period, coding for any reference to females in bylines, headlines, issues directly related to women's lives, etc. She found the Times of India to have nearly half of its stories by-lined by a female writer, with crimes against women being the highest category of news stories related to women (pp. 71-72). Nagrath's study is relevant to the present discussion in that it makes a link between male-ownership, male organizational structures, and the persistent reliance on male-oriented news values, such as covering events (where men's deeds and leadership emerge as paramount) rather than issues (which could more easily introduce women's interests).

Understanding the deeper structures of men's ownership and control of news and other industries today requires a journey into the political-economy of neoliberalism, which spawned globalization. Known also as neo-corporatism and neo-conservatism, neoliberalism emerged as both a philosophy and a practice in the 1970s as a backlash response to the successful efforts of labor unions, women's and civil rights groups and other civic organizations to increase minimum wage and extend greater equality among the have and have nots. Neoliberal philosophy sees government's role as to enable large-scale business to expand at will and to minimize any forces that might interfere. Neoliberalism also views organized labor as a threat to be weakened, and believes any protesting citizens should be denied avenues to speak or create opposition (McChesney, March 2001; George, 2000). Though it came to be associated especially with President Ronald Reagan in the US and Prime Minister Margaret Thatcher in England, neoliberalism has permeated international events for quarter of a century. Latin American economist Eduardo Silva (1998) explains that neoliberalism firmly entrenched itself throughout South America after the late 1970s. In Chile, for example, neoliberal policies were implemented under military President Augusto Pinochet by the late 1970s in the form of re-energized business associations, which were responding to "the political success of organized labor, middle classes, and governments bent on economic reform or redistributive policies" (p. 217). Silva notes that these associations represented "the interests of large-scale landowners, merchants, financiers, mine owners and industrialists, who resented the populist economic restructuring that had taken place under socialist president Salvador Allende, who was overthrown and killed in a military coup led by Pinochet in 1973." (p. 219).

The news and entertainment media play a central role in spreading neoliberal values, according to McChesney (March 2001). Neoliberal values manifest themselves in many subtle ways —e.g., in the American context, the word "consumer" has been substituted for the word "citizen" in public discourse, reaffirming the widespread assumption that active participation in consumer society makes one a good citizen. Critical media researchers like Bagdikian (1987), Herman and McChesney (1997), and McChesney (1999) have tracked these events in news industries, raising growing concerns that such dramatic restructuring is by its very nature undemocratic because it limits the number of outlets and range of perspectives in operation. Progressive television journalist Bill Moyers has pointed out that in American media today there is almost no place left for dissent, which has been cleanly eliminated from American mainstream news and public affairs TV programming. Moyers own weekly program "Now," which broadcasts Friday evenings on Public Broadcasting System (PBS), is one of the few outlets to critically cover media conglomeration and to shine a bright light on the FCC deliberations since 2002. Moyers and PBS have been under systematic assault and threat from conservatives, he told audience members at a media reform conference in November 2003, in Madison, Wisconsin. Still, even Moyers has done little to provide a gender analysis of the problem, focusing instead on the broader concern for "media democracy."

It serves this discussion to emphasize that neoliberalism is inherently androcentric, favoring men's control of economic (and other) institutions and rendering nearly invisible women's perspectives. Writing from different disciplines and nations, Beale and Van Den Bosch (1998), Byerly (2001, Winter) and Nagrath (2001, Winter) agree that feminist scholarship must begin to involve women more actively both in the analysis of media structures and in the development of media policy. They recognize that the structures of men's financial and political power have not been constructed accidentally or at random. Nagrath also emphasizes that alternatives must be found to funding news operations. Until they are independent of commercial interests, she says, they will not have the autonomy to represent women (p. 72).

An essential task is to recognize that economic relations defining today's capitalist global economy have been constructed through a series of laws and agreements written and adopted by both governmental and quasi-governmental groups. Laws enabled deregulation, for instance, and bodies like the U.S. Senate approved international arrangements like the Bretton Woods Agreement of 1944, which helped to regulate currency rates and established the World Bank and International Monetary Fund. The enormously powerful, western-dominated World Bank and IMF are part of a present-day capitalist infrastructure that also includes quasi-governmental groups like the Paris-based Organization for Economic Cooperation and Development (OECD) and controversial international World Trade Organization (WTO). OECD specifically defines itself as an international organization that "helps governments tackle the economic, social and governance challenges of a globalized economy" (Organization for Economic Cooperation and Development, 2002). The WTO, which replaced its predecessor General Agreement on Tariffs and Trade (GATT) in 1995, was created specifically to help the governments of its 144 member nations to negotiate trade and other economic arrangements (World Trade Organization, 2002).

Criticisms of these agencies include charges that they are both undemocratic and unaccountable to citizenries, since none of their executives or advisory members are elected by citizens of the nations they represent. Exclusion is specifically relevant to women, who have participated very little in any of these events or groups. Nor are women presently in a position to enact legislation to undo what has already occurred. While data from the Inter-Parliamentary Union show that the numbers of women in national legislatures continue to increase slowly in all but the Arab States (Ford Foundation Report, Winter 2000), women are still few in number in official policy positions. Worth pointing out, however, is that women vary considerably in their perspectives. Therefore, from the standpoint of removing logjams that prevent women's interests from surfacing in decision making on both economic and media policy, it is reasonable to assume that only women with a feminist analysis of the situation would be inclined to insist that policy benefit women.

In questioning the underpinnings of power, we would be remiss if we overlooked one of the best friends to the global economy, American higher education and media education in particular. Students in the U.S. and Europe in the 1960s denounced campuses for their unholy alliances with business and industry, but the relationships have only grown stronger in decades since. Press and Washburn (2000) criticize American universities for taking increasing amounts of money from multi-national corporations and, in many cases, allowing those companies to dictate the terms under which research is conducted. Professors also "often own stock in companies that fund their work," the authors say (p. 40). Moreover, "behind closed doors some corporate sponsors are manipulating manuscripts before publication to serve their interests" (p. 42). Corporate influence had become so serious that in 2000, the Washington D.C.-based American Association of University Professors (AAUP) launched a special campaign to address what it called the "corporatization of higher education." In its fundraising materials, AAUP said:

"The corporate model is infiltrating higher education. Under its influence, faculty work is defined in terms of profit and loss; students are seen as "customers"; and education is a commodity packaged to fit customer demand, priced to suit the market, and designed for efficient delivery." (Corporatization of Higher Education, 2000)

The pamphlet states, ". . the faculty's ability to conduct long-term inquiry in pursuit of knowledge is eroded by the decline in public support for research by mounting demands that research results have immediate commercial application" (Corporatization of Higher Education, 2000).

Sociologist Stanley Aronowitz (2000) finds that in recent years, university presidents and chancellors, in the United States, have come to resemble corporate CEOs more than educators, and:

"[T]heir grasp of the mission of the university has been articulated in terms of (a) the job market and (b) the stock market. The intellectual mission of the academic system now exists as an ornament, that is, as a legitimating mechanism, for a host of more prosaic functions." (Aronowitz, 2000, p. 62)

Aronowitz argues that "[t]hinking means questioning the nature and content of approved knowledge" (p. 159). Feminist scholars, of course, just as others with critical intellectual agendas, operate on a left-of-center continuum, a precarious place to be in this neoliberal era.

Communication scholar Lawrence Soley (1995) has pointed out that professors who cultivate corporate ties get "perks, promotion, tenure and endowed professorships, and move up in the university hierarchy" (p. 146). Soley also criticizes university boards of trustees, increasingly composed of corporate CEOs and other representatives. Journalism faculty have experienced the corporate presence incrementally and in a variety of ways for many years. Large news corporations had created foundations by the mid 20th century, giving major gifts to journalism programs for research, to underwrite capital improvements (such as upgrades to technology), develop research centers, create endowed faculty posts, and other purposes. The gratitude of journalism schools toward their benefactors has been both overt and subtle. Many journalism programs today include the names of their wealthy corporate donors: the S.I. Newhouse School of Public Communication at Syracuse University (named for the late publishing magnate Samuel I. Newhouse), the Phillip Merrill College of Journalism at University of Maryland (named for Baltimore media entrepreneur Phillip Merrill), the E.W. Scripps School of Journalism at Ohio University (named for the late newspaper chain owner Edward W. Scripps), the Roy H. Park School of Communication at Ithaca College (named for the late mixed media conglomerate owner Roy H. Park), and so forth. Even journalism programs that retain independent identity receive generous gifts from Knight, Scripps, Freedom Forum (originally Gannett Foundation) and other foundations, whose fortunes originated with news and other publishing revenues) in order to fund aspects of their journalism program. Moreover, journalism programs develop strategic relationships with corporate media organizations, which results in high profile journalists giving public lectures on college campuses and being brought onto journalism faculties as either visiting or full-time teachers. Systematic research is lacking on the last of these. However, anecdotal evidence suggests that journalism education programs draw heavily on corporate media resources, with high profile male journalists and journalism educators the usual beneficiaries.

Journalism departments promote corporate values in a number of ways. Already mentioned is the presence of industry professionals on faculties and its emphasis on journalism practiced in commercially funded enterprises. In addition, departments require students to serve internships in newsrooms, and they sponsor job fairs that help to make undergraduates more accessible to the corporate workplace. Even though critical perspectives involving gender, class or race analyses may be offered in both news reporting and theoretical courses by individual faculty, these may receive little reinforcement across the journalism curriculum. Active lobbying by feminist and ethnic minority members in the late 1980s in the U.S. based Association for Education in Journalism and Mass Communication (AEJMC), resulted in members' adoption of "Standard 12" in accrediting criteria. Standard 12 requires departments of journalism seeking accreditation (or re-accreditation) to adopt multicultural curricula and to recruit and maintain both women and minorities in their faculty and student bodies, in order to obtain and keep accreditation. However, journalism educators have yet to address inequities among women and minorities resulting from the departments' cozy relationships with news industries owned by wealthy white men.

It is essential for women to develop a solid cross-cultural gender analysis of media conglomeration if we are to find a way out of the present deadlock. Women like myself, who have been involved variously as professional journalists, feminist activists and media academics, can play a role in the development of such an analysis. However, we also need the broader involvement of women still involved at these points of work to describe how they experience conglomeration and what they are doing to resist it, including the establishment of alternative (parallel) communication structures. It goes without saying that we must also collaborate cross-culturally on an international interventionist strategy that aims to affect telecommunication policies. Women's limited access to the public sphere, including that potentially afforded by news media, require strategies for changing gender relations in ownership, control, and funding of media structures. Beale and Van Den Bosch (1998) are among those beginning to identify ways for feminist scholarship to be involved in political change leading to media reform. They suggest that feminist research can expand the normally narrow parameters of policy analysis and intervention to identify how women will be benefited or harmed by media policy (p. 2). These activities should complement and support the call for media reforms presently emerging in popular feminism in nations today. For example, in the U.S., in late March 2002, more than 60 feminists demonstrated outside the offices of the Federal Communications Commission, in Washington DC, to protest the agency's ealier ruling that further dismantled regulations against media mergers and acquisitions in the cable and television industries. The demonstration was organized by a grassroots coalition that included long time media activist Jennifer Pozner, who recently formed Women in Media and News (WIMN); Terry O'Neill, vice president of National Organization for Women (NOW); Media Tank, and American Resurrection (Pozner, 2002). The coalition intends to build its ranks by enlisting immigrant rights and civil rights groups, feminist organizations, and other groups concerned with social justice. NOW's O'Neill said that her organization —- the largest feminist group in the US — views the media as more than just a business, but rather an entity with "a responsibility to serve the public interest and ensure that all voices are heard" (Bennett, 2002, p. 13). Without the media, she believes, women cannot be adequately informed to participate in the democratic process.

Feminist scholars', journalists, activists and other popular leaders' engagement with media reform has been slow in emerging alongside a media reform movement that began in the 1990s. In the United States, that movement has been led mostly by progressive men from groups including Fairness and Accuracy in Reporting (FAIR), Institute for Public Accuracy, Media Access Group and, more recently, Media Education Foundation and Media Reform, the movement recognizes the threat to democratic freedoms associated with fewer and fewer corporate media conglomerates, and poses both broad and specific goals. They include applying existing anti-monopoly laws to the media; passing new laws curtailing ownership; conducting research; holding public hearings; establishing low-power, non-commercial radio and television stations; and reinvigorating the existing public broadcast system to eliminate commercial pressures. In addition, the movement proposes economic changes that include tax-payer credits for donations to media, eliminating political candidate ads as a condition of broadcast licensing; reducing or eliminating TV advertising targeted at children under 12; and adopting regulations that require local TV stations to grant journalists an hour of commercial-free news each day (McChesney & Nichols, 2002, Jan. 2). All of these proposals would serve to de-commercialize and broaden the democratic potential of the media, and women would clearly benefit from them as would all citizens. But the absence of gender-specific language and concerns signals an underlying problem in the longer-running movement and provides a compelling reason for a parallel feminist movement to articulate what women need from a more democratic media system.

1 -- The Federal Communications Commission (FCC) was created by the Federal Communications Act of 1934, in order to assure that the public's interest would be served by broadcasters. The act views the airwaves to be publicly owned. In years since, the FCC's duties have been expanded to include establishment of regulation in all media ownership. There are five commissioners on the FCC, appointed by the US President and approved by the US Senate, and serving five years each. They are to represent both Democrat and Republican parties, with the sitting president's party in the majority. In recent years, commissioners have been drawn from the largest media companies and strongly partisan in their positions regarding broadcast regulation.

References

Allen, D. (1968). Media monopolies. The Liberated Voice.

Aronowitz, S. (2000). The Knowledge Factory: Dismantling the Corporate University and Creating True Higher Education. Boston, MA: South End Press.

Bagdikian, B. (1987). The Media Monopoly (2nd Ed.). Boston, MA: Beacon Press.

Beale, A. and Van Den Bosch, A. (Eds.). (1998). Ghosts in the Machine: Women and Cultural Policy in Canada and Australia. Toronto, Canada: Garamond Press.

Bennett, L. (2002, Summer). Feminists Must Speak Out Against Loss of Media Diversity.National NOW Times, 34(2), 13.

Bunting, M. (2001, Sept. 20). Special report: terrorism in the US. The Guardian (online,www.guardian.co.uk/analysis/story/0,3604,554794,00.html), n.p.

Byerly, C.M. (2001). Merger Mania and the Sexual Politics of Journalism Education. Paper presented at Donna Allen Memorial Symposium, Freedom Forum, Roslyn, VA.

Byerly, C.M. (2001, Winter). The Deeper Structures of Storytelling: Women, Media Corporations and the Task of Communication Researchers. Intersections, 1(2), 63-68.

Byerly, C. M. (2002). Gender and the Political Economy of Newsmaking: A case study of human rights coverage. In E.R. Meehan and E. Riordan (Eds.), Sex and Money: Feminism and Political Economy in the Media, (pp. 130-144). Minneapolis, MN: University of Minnesota Press.

Byerly, C. M. (1998, July). Women, Media and Structure: Feminist Research in an Era of Globalization. Paper presented at International Association for Media and Communication Research, Glasgow, Scotland.

Compaine, B. M. and Gomery, D. (2000). Who Owns the Media? Competition and Concentration in the Mass Media Industry. Mahwah, NJ: Lawrence Erlbaum Associates.

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Demers, D. (2000, Winter). Why Do Media Merge? Global Media News, 2(1), 1 and 20-22.

Du Boff, R. B. and Herman, E. S. (2001, May). Mergers, Concentration, and the Erosion of Democracy. Monthly Review, 53(1), 14-29.

Edley, P. P. et al. (2002). In Search of Gender Equity in the Academy: A Preliminary Report of The Media Associations Project. Paper presented at International Communication Association, Seoul, Korea.

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Gallagher, M. (1995). An Unfinished Story: Gender Patterns in Media Employment (Reports and Papers on Mass Communication 110). Paris: UNESCO Publishing.

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Lauer, N.C. (2002, May 5). Studies Show Women's Role in Media Shrinking. Women's Enews:www.womensenews.org, n.p.

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From IWTC Women's GlobalNet #245, 23 February, 2004

At its forty-eighth session, 1-12 March, 2004, the UN Commission on the 
Status of Women (CSW), will review the thematic issue of "women's equal 
participation in conflict prevention, management and conflict resolution 
and in post-conflict peace-building". The UN Division for the Advancement of Women organized, in collaboration with the Office of the Special Adviser of the Secretary-General on Gender Issues and Advancement of Women and the Department of Political Affairs, an Expert Group Meeting (EGM) on "Peace agreements as a means for promoting gender equality and ensuring participation of women —A framework of model provisions," in Ottawa, Canada from 10 -13 November 2003. A major background document was Security Council resolution 1325: Women, Peace and Security.

Because of the length of the report, we will be presenting a summary in 
two parts. Part one includes recommendations relating to the role of:

  • the mediator brought in to mediate conflicts
  • parties to the conflict
  • funding entities and
  • regional and international organizations.

Part two will focus on the obligations of content of peace agreements with regard to security — legal, political and physical security.

Summary of recommendations adopted by the EGM (part one)

The mediator: In order to successfully implement her/his mandate, the 
mediator will acquire and use:

  1. Data on the gender composition of the various fighting forces at the table, especially at the leadership level.
  2. Historical background, mapping of the conflict incorporating gender-specific data and information, and oral and written briefings on the experiences of women in the conflict.
  3. Identification of existing civil society groups and networks, including regional networks, from a cross-section of society.
  4. Information kit with all international and relevant regional legal instruments pertaining to the promotion of gender equality and women's participation

Parties to the conflict: Parties to the conflict are likewise expected to take specific action in support of gender equality and the participation of women, and must:

  1. Participate in a training/briefing on how to integrate the obligations of 1325.
  2. Ensure gender balance in the composition of their delegations.

Funding entities: Can contribute by:

  1. Ensuring funding for the high-level gender adviser to the mediator and allocate resources for the adviser's activities.
  2. Supporting corrective actions that the mediation team and/or other stakeholders in the negotiations may take to ensure integration of a gender perspective and strengthen women's participation.
  3. Making the inclusion of initiatives aimed at promoting gender equality and women's participation a prerequisite for project funding.
  4. Creating an appropriate mechanism to ensure accountability of funding recipients for the implementation of the gender-specific elements of projects.
  5. Giving equal priority to projects aimed at empowering women's civil society organizations in conflict situations to prepare themselves for effective participation in peace negotiations through a national consultative process, the creation of national level networks, capacity building and other preparatory steps. To this end, create and sustain a dedicated Fund.

Regional and international organizations: Should take the following 
steps:

  1. Support women's associations in their efforts to organize themselves so as to ensure their effective participation in peace negotiations.
  2. Participate in a training/ briefing on how to integrate the obligations of Security Council resolution 1325 (2000) in formal and informal mediation processes.
  3. Support the mediator in the effective performance of the tasks assigned to her/him under section 1 above.
  4. Take corrective action to include promotion of gender equality and 
    women's participation in all stages of negotiation processes, both 
    formal and informal, already underway, in compliance with the present 
    guidelines.
  5. Set an example of excellence in regard to the gender-balanced composition of their staff.

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Tuesday, 07 January 2014 17:27

Status of Women in Media in Nepal : a report

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The Governments including Nepal, which came together at the Special Session of the United Nations General Assembly in June 2000, also called Beijing + 5, reaffirmed their commitment to the goals and objectives contained in the Beijing Declaration and the Platform for Action adopted in the Fourth World Conference on Women in 1995. The Governments had recognised that the goals and commitments made in the Platform for Action have not been fully implemented and achieved, and agreed upon further actions and initiatives at local, national, regional and international levels to accelerate its implementation and to ensure that commitments for gender equality, development and peace are fully realised. In the context of Women and Media the Governments reaffirmed their commitment particularly to increasing the participation and access of women to expression and decision making and promoting the varied positive role played by women in the society.

Nepal was a party to the above General Assembly reaffirming its strong commitment to abide by the Beijing Platform for Action and accelerate its effective implementation. However, in spite of various national and international commitments, no significant policy changes or programs are actually observed in terms of increasing women's participation in the media or in bringing about change in the stereotypical role of women in Nepal.

Participation
The convergence of new media technologies and influx of private media organisations in the last decade has increased the number of women working in both print and electronic media. However, women have not gained parity with men in terms of participation and decision making. Top management is still entirely male dominated and patriarchal with only a negligible number of women holding senior positions. Although women have become more visible particularly in radio and television as presenters, announcers and reporters, the gender division of labour is highly pronounced in production, creative and technical departments, which are male dominated. The presence of women is also absent in any official commissions, boards or committees formed for formulating policies or monitoring the media.

New ICTs have emerged which provide opportunities to share information and resources, and link and network with each other faster. But women's presence in this new communication space still lags far behind. Access to this new medium is particularly difficult for women in poorer and less urbanised areas where telecommunications infrastructure is poor and unaffordable. Lack of skills, training and language accessibility also serves as major deterrents.

Portrayal
In the past few years there has been a comparatively improved and increased reportage of issues related to women in the media. News related to women though still marginal has started to occasionally occupy important slots like the editorial, feature news, front-page news etc. However, women's visibility in the news is still dominated by sensational stories of rape, sexual harassment, domestic violence and other forms of violence. Such portrayals have only served to reinforce, rather than challenge, men's suppression of women.

With increased voices and protests from active women's groups, some of the the negative portrayal and representation of women has become quite subtle and insidious in the last few years. But rarely does the media present women as contributors to the development process or as professionals in their own field. They are still predominantly portrayed as being victim, subservient, dependent, nurturing, selfless, sacrificing mother and wife or as a commodity. The lack of a truly gender sensitive appreciation and analysis of women's issues by both men and women in media has allowed exploitative and derogatory images of women in media to continue.

The Press Council is the official monitoring body for any violation of media code of conduct. But it usually addresses general media issues and has not exhibited any serious attention to improving media's portrayal and representation of women. Also there is no representation of women in the Press Council.

Division of Labour and Working Environment
Where earlier it was almost impossible to find a woman reporting on politics and economy now few young women have emerged who are reporting on such issues. However, the gender division of labour is still very much evident in the way coverage of stories is assigned in most media organisations. Women still tend to be assigned to "soft issues" such as culture, art, lifestyle while men are assigned to political and economic stories which are considered more as "real issues."

Although the number of women entering media is increasing, stereotyped attitudes, sexual harassment, unfair treatment in assignments and promotions, traditional gender hierarchies, lack of support mechanisms for working women pose as obstacles that hinder women from joining the media or assuming decision making positions. Though there has been no authentic research to justify the fact, many have felt that the widespread cases of sexual harassment within media organisations has been a means to control and exclude women from occupying key positions in the industry.

Some Positive Initiatives
Inspite of the dismal picture, some proactive steps for promoting gender integration have been taken by media organisations and institutes. Gender training for journalists have been conducted throughout the country. A number of media institutes have evolved in the past few years. Though they do not have special policy for increasing women's participation they do encourage their participation which has led to an increase in the number of women receiving training in the field of media. These institutes have also incorporated special classes on gender and women in their curricula. There have been some training programs catering solely to women. These definitely need to be increased. A number of feature services on issues related to women with the objective of mainstreaming gender issues are taken out every month. The articles from the feature service are given considerable importance by the daily and weekly papers. There have been some publications on women's issues and the media, which are being used as educational as well as advocacy tool. The print media has been consistently monitored and journalists sensitised against negative reports affecting women. The monitoring of electronic media is also being initiated.

All these efforts through vigilant women's organisations and movements have paved the way for uplifting the status of women in a hitherto patriarchal society. However, a stronger political will and more vibrant voice is required to translate the commitments made at national and international levels into reality .

Bandana Rana
President 
Sancharika Samuha

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Screening Gender

Screening Gender is a co-production of NOS/Netherlands, NRK/Norway, SVT/Sweden, YLE/Finland, DR/Denmark and ZDF/Germany, with financial support from the European Commission's Fourth Community Action Programme on Equal Opportunities for Women and Men. NOS was responsible for coordination of the CD-rom version of Screening Gender. The training kit has been produced within a three-year project Promoting Good Practice in Gender Portrayal in Television, 1997 - 2000.

Studies have shown that images of men and women seen on television are more stereotyped than real. Based on the conviction that non-stereotypical gender representation is a vital element in quality programming, this project selected programme examples to illustrate common patterns in gender portrayal. The material also demonstrates alternative approaches to programme production. The kit is primarily aimed at media professionals for use in training, as well as in programme development and evaluation.

For more information about the project, as well as to order a copy of the CD-rom, click here.

Tuesday, 07 January 2014 17:21

Women and the media at the United Nations 2003

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The participation and access of women to the media is among the themes to be addressed by the United Nations Commission on the Status of Women during its 47th annual session. The CSW, an inter-governmental body comprising 45 member states, assemble at the UN headquarters in New York on March 3 for its customary two-week session.

A critical part of the Commission's work is its contribution to the implementation of the Beijing Declaration and Platform for Action, adopted by the Fourth World Conference on Women held in the Chinese capital in 1995. Section J of the Beijing document relates to women and the media.

This year the Commission is expected to review two thematic issues:

  1. "Participation and access of women to the media, and information and communication technologies, and their impact on and use as an instrument for the advancement and empowerment of women."
  2. "Women's human rights and elimination of all forms of violence against women and girls.

Two expert group meetings were organised by the UN Division for the Advancement of Women, in association with other UN entities, in preparation for the gender and media theme at the CSW session. One, which concentrated on information and communication technologies (ICTs), was held in Seoul from November 11 to 14, 2002; the other, which focussed on the participation and access of women to the media, was held in Beirut from November 12 to 15.

 

The Beirut meeting, which was attended by 19 women from different parts of the world, besides several members of the UN system, was a rewarding experience for most participants. The remarkable consensus that characterised the meeting had much to do with the apparent convergence in understanding and approach among women working in different ways in different types of organisations in different countries marked by different social, cultural, economic and political environments, as well as different media and communications systems.

The most interesting aspect of this meeting of minds on gender and the media was the revelation that thinking across the globe had moved forward and outward. The fresh thinking reflected a clear-eyed appreciation of the fact that the dramatic transformations in the global media system in recent times had fundamentally altered the media and communication scenario.

Participants agreed that the changed circumstances demanded a broader framework for understanding and dealing with issues relating to women's access to and participation in media and communication. They suggested that the question of women and / in the media had to be placed within the context of democracy and development, incorporating the concept of women's rights as human rights.

They pointed out that since both the status of women and the status of the media were critical to development and democracy, debates about women's rights, on the one hand, and communications systems, on the other, needed to be integrated. They proposed that women's concerns about their access to media and their right to freedom of expression and communication be acknowledged and taken into account in all discussions on matters relating to the freedom, ownership and control, and structures of the media.

It became clear that, in this context, traditional questions relating to the portrayal of women in the media and the entry of women into media professions could no longer be seen or tackled in isolation. While concerns about these critical issues remain relevant, and were indeed discussed in considerable detail, the fresh approaches that emerged at the meeting demonstrated a more holistic understanding of media and communication systems which, in turn, had spawned more pragmatic goals and strategies.

Four documents from the Beirut meeting, which elaborate these ideas, can be found on the UN Women website, in addition to the official final report emerging from the EGM, they include two backgrounders on the global situation as well as an online discussion relating to women and/in the media, and one paper on issues of access and decision-making in the media in India.

2003 

Tuesday, 07 January 2014 16:07

Gender pay gap must end, says IFJ 2012

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March 7, 2012: The International Federation of Journalists (IFJ) marked the 101st International Women's Day by calling on media organisations to end the persisting gender pay gap in journalism. The IFJ published, jointly with WageIndicator, Gender Pay Gap in Journalism, a global report which shows that women journalists continue to face persisting discrimination in wages and benefits.

 

"The struggle for equality in media remains the reality," says Beth Costa, IFJ general secretary. "The report proved that little progress has been made to end [the] gender pay gap."

 

According to the report, women journalists are paid 17% less than male colleagues in Europe, 9% less in former Soviet Union countries and 4% less in South America. In addition, women journalists receive less employment benefits (such as health insurance, pension and holiday allowance), which aggravates the inequality in wage levels. As a result, women journalists are less satisfied with their jobs and working conditions. 

 

The report points out that the pay gap increases with age. Women aged 30 and 45 years face the biggest pay gap when they stay out of a job to take care of children and thus accumulate less tenure for pension and lose seniority. 

 

Further, "Women journalists face the same dangers as male colleagues, and are sometimes more vulnerable to harassment and bullying, yet they are paid less for the work of equal value," says Mindy Ran, chair of the IFJ Gender Council. "And they have less job security." 

 

The IFJ says more measures need to be introduced to end the gender pay gap, such as implementing a pay audit, increasing opportunities for flexible work, improving maternity and paternity rights, removing barriers to building seniority and promotion, and implementing gender-aware collective bargaining. 

 

Data in this report are important “both as a weapon against those who believe the fight for equality has been won, and for policy makers, governments and trade unions to plan further, concrete actions to tackle it," says Ran. 

 

The IFJ along with WageIndicator has launched a Decent Wage Campaign to raise journalists’ awareness of their rights to decent pay and working conditions.

 

To respond to the wage survey, please visithttp://www.ifj.org/en/pages/decen-wage-campaign

WageIndicator is an independent non-profit foundation which aims for transparency of the labour market by sharing and comparing data through its network of national websites. 

 

The IFJ represents over 600,000 journalists in 134 countries worldwide 

Research from the Annenberg Public Policy Center (APPC) in the US finds no change in Hollywood’s portrayal of women since 1950. Males outnumber female movie characters 2 to 1. But when present, females are twice as likely to be involved in sexual scenes. And both males and females are increasingly involved in violence.

The research that analysed 855 top 30 box-office films from 1950 to 2006 shows that women have been consistently underrepresented as main characters for at least six decades. The ratio of male to female characters has been steady at about 2 to 1 over this time period.

In a further analysis, female characters were found to be twice as likely to be seen in explicit sexual scenes as males, while male characters were more likely to be seen as violent. Nevertheless, violence in films has increased over time for both male and female main characters. The study, authored by Amy Bleakley, Patrick E. Jamieson and Daniel Romer of the APPC, was published online in the Journal of Adolescent Health.

“We were surprised to see the same representation of women today as was prevalent in the 1950s,” said Dan Romer who co-authored the study. “With women increasingly playing major roles in all walks of life, Hollywood appears to remain in the mindset of a much earlier era.”

The final sample consisted of 20,073 5-minute segments from 855 top-grossing movies. Trained coders assessed each segment for the presence of sexual and violent content. Sexual content included kissing (on lips), nudity, sexual behaviour, or sexual intercourse, implicitly or explicitly shown, but the authors differentiate between kissing on the lips and more explicit content such as complete nudity or intercourse. Violent content was defined as intentional acts (e.g., to cause harm, to coerce, or for fun) where the aggressor makes or attempts to make some physical contact that has potential to inflict injury or harm.

“It’s disheartening to see that unbalanced portrayals of men and women persist in popular films,” noted Amy Bleakley, the lead author of the paper. “Movie-going youth – the largest consumers of movies per capita – who are repeatedly exposed to portrayals of women as sexual and men as violent may internalise these portrayals.”

“One concern about pushing for greater inclusion of women in today’s films is that women may be put into more violent roles, a trend we observed for both men and women,” added study co-author Patrick E. Jamieson. “Such characters would not represent the many roles that women are playing in the world today compared to 1950.”

Data from the study were collected as part of The Coding of Media and Health Project (CHAMP) at the APPC. The project evaluates media portrayal of risky health behaviours across time and advances the scholarly community’s understanding of its influence. It covers popular films, television, music and music videos, and includes sex, violence, tobacco, alcohol, drug use, and suicide. CHAMP has content analysed more than half a century’s worth of top 30-grossing movies since 1950, for a total of 855 films.

April 26, 2012

 

 

On World Press Freedom Day 2012, the International Federation of Journalists in collaboration with many partners in South Asia produced a report reviewing regional developments that have impacted freedom of the press and the quality of journalism. Like the nine previous reports this is part of the the South Asia Media Solidarity Network's continued effort at building foundations for united cross-border action by the area’s journalists.

 

Journalism in South Asia is facing many challenges with physical security being a major issue in most of the region. Several countries may have improved relatively due to decisions to reduce the risks involved in reporting highly sensitive stories. Though all countries in South Asia have formal guarantees of a free press in their written constitutions, formal and informal censorship persists. Further, the crisis of livelihoods within the profession is growing. Journalists in the region have responded to these challenges by in diverse ways.

 

Read the summary here and the complete report here (IFJ-Asia Pacific website; May 2, 2012)

 

 

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