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The
NWMI and its newly launched and evolving website
were showcased during a side-event during the
47th session of the UN Commission on the Status
of Women in New York in March 2003. The event,
billed as a panel to showcase different types
of 'best practices' in efforts to address gender
/ media matters in various parts of the world,
took place on March 4 at the Church Centre, across
the street from the (currently beleaguered) UN
headquarters, where most of the non-official events
connected to the CSW were located.
Thanks
to a Powerpoint presentation prepared by Anjali
Mathur and her team in Mumbai, the audience was
able to see some sample pages of the website.
The presentation, made by Ammu Joseph, generated
considerable interest in the NWMI, and especially
the prolonged, consultative process through which
it emerged. The president of Sancharika Samuha
Nepal (a forum of women in media there) said it
was good to know that such a network existed in
India and suggested that it reach out to and link
up with media women and groups in other South
Asian countries. A number of African women expressed
interest in an exchange of ideas and experiences.
An office-bearer of the German Association of
Women Journalists, who had participated in the
online discussion in August-September that was
part of the lead-up to the CSW, commented on the
wide range of issues and activities taken up by
the NWMI and asked about the gender focus of the
network.
The
two other presentations during the event related
to Africa. Anne Walker, former executive director
of the New York-based International Women's Tribune
Centre, and now special projects coordinator for
the IWTC, presented a CD ROM through which women
in Uganda are learning how new information and
communications technologies can be used to access
the information they need to improve their lives
as a whole and their economic situation in particular.
The
interactive CD, developed through a collaborative
process involving feedback from field tests, features
a narrator whose voice, speaking the local language,
helps guide even illiterate women through the
various, illustrated sections of the CD that deal
with different topics. The village-based women
who have become devotees of the CD have access
to computers through the experimental telecentres
set up by the government as part of its efforts
to make ICTs more accessible to the rural population.
The lively presentation was warmly received, with
the audience reluctant to miss out on any section
of the fascinating CD.
Colleen
Lowe Morna of Gender Links, South Africa, and
Jennifer Mufune of the Media Institute of Southern
Africa, then presented highlights from their landmark
Southern African Gender and Media Baseline Study.
The event served as the international launchpad
of the newly published regional overview of the
study, which was subsequently launched in Johannesburg
on March 7. The research, which brought together
20 institutional partners in the 12 countries
of southern Africa, covered 36 per cent of the
media in those countries over a one-month period
(September 2002). Focusing exclusively on news,
the survey included both print and electronic
media in the private, public and community sectors,
and involved both quantitative and qualitative
analysis. Thanks to the tables and clippings that
illustrated the points made in the presentation,
the audience was able to get a clear picture of
the variety of issues raised by the study.
The
objectives of the study, which could well serve
as a model for similar efforts in other parts
of the world, were to (a) provide baseline data
for monitoring progress towards achieving gender
balance in media coverage in the region, (b) build
capacity in the region for monitoring media content
from a gender perspective, and (c) become a key
advocacy tool in the campaign to ensure that the
voices of women and men, in all their diversity,
are equally represented and fairly portrayed in
the media of the region. One of the many key findings
of the research was that women's views and voices
continue to be grossly under-represented in the
media, with women constituting 17 per cent of
known news sources in the media monitored in the
study (which is close to the global figure of
18 per cent revealed by the Global Media Monitoring
Project in 2000) even though they constitute 52
per cent of the population in the region.
A.J.,
NYC, March 13, 2003
Reports
from the 47th session of the CSW, New York
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